A recent Encyclopædia Britannica study shows Apps are improving primary school childrens academic performance. The study conducted among 510 UK parents of children aged 5 – 11, in March 2011, reveals that two in five parents (40 per cent) who download educational apps say their child’s academic performance has improved as a result.

Apps such as the range offered by Britannica are of great educational value, making learning fun and interactive, and help children study in a way that school books struggle to achieve.

This Easter weekend all Britannica Kids apps, which normally cost £4.99 each, will be available for free between midnight today (21^st April) and midnight on Monday 25^th April. The Apps provide exclusive Britannica content on areas such as Ancient Egypt, Ancient Rome, Dinosaurs, Volcanoes, Rainforests and the Solar System – so make sure you take advantage of this great offer and download them all from midnight tonight onwards!

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