Vodafone UK has launched a new loyalty programme for its pay as you go customers which rewards them every time  they  top  up.  The  scheme,  open  to  all  pay  as  you  go  customers  is  available  from  today,  September  29.  It builds  on  the great value that Vodafone’s Text and Web, Freedom, Weekend, Talk and International Freebees offer.

Every time a pay as you go customer tops up, they’ll receive a text giving them a voucher code. They can then go online to ‘grab’ an instant reward or bank them as ‘grow’ points, to save up for something bigger.

For as little as a £5 top up, customers can choose from a wide selection of rewards including big name discounts from brands such as Thorntons and BLOCKBUSTER, music downloads, free minutes, or choose to take a mystery reward,  which  could  be  anything  from  a  smoothie  maker  to  an  iPhone.  Alternatively,  customers  can  collect points towards vouchers and experience days.

The  more  customers  top  up,  the  better  the  rewards  become. Vodafone Freebee Rewardz  will  also  learn  from customers grab and grow choices over time, offering customers more of the things they love.

Srini Gopalan, Consumer Director said:

Vodafone  Freebee  Rewardz  is  yet  another  reason  why  customers  are choosing Vodafone on pay as you go. It’s a unique scheme as we’re giving our customers something more than just discounts and customers can take part with whatever pay as you go phone they have.

All pay as you go customers will be automatically opted in.

Customers can find out more information by going to vodafone.co.uk/rewardz