Quick Tap Treats will allow all Orange customers with NFC enabled handsets (currently estimated at about 200’000 Orange users) to participate in the scheme, currently only available in the EAT restaurant chain.
Running through the summer of 2012, customers can simply tap their mobile phone on specially designed posters at any of the 110 EAT. outlets* so they can receive a free treat each day – the full list of available rewards is below.
Quick Tap Treats
- Free Ham & Cheese Baguette
- Free Small Coffee
- Free Porridge
- Free Fruit
- Hot Drinks Upgrade (small to big)
- Free Mash & Gravy with any Pie purchase
- Breakfast Bacon upgrade (small to big)
- Soup Upgrade (small to big)
Pippa Dunn, Chief Marketing Officer, Orange UK said:
Last year we started a whole new movement in the way consumers make payments on the high street, and with Quick Tap Treats, we’re continuing this with a new and innovative way for our customers to receive rewards for their loyalty. So whether it’s a free coffee on the way into work, or a free baguette at lunchtime, you really do get more with you mobile on Orange.
Orange first launched their Contactless Mobile Payments Service back in May last year, introducing NFC payments to an initial line of handsets and partners. Since then the service has continued to grow in popularity, but it the introduction of NFC and Google Wallet in the Samsung Galaxy Nexus that has really seen contactless payments become more mainstream.