Leeds Rhinos have been heavily involved in using Twitter as a tool to promote fan interaction and have been encouraging their players to do the same.
According to their site, the club’s official Twitter account, @leedsrhinos, has received nearly 400 new followers since the announcement last week whilst individual players have also seen a marked increase in their followers after wearing the new shirts.
Leeds Rugby Media & PR Manager Phil Daly said:
We are delighted that the RFL have allowed us to bring this initiative forward. Twitter has been fantastic for us as a tool for communicating with our fans and especially so for our players.