Today, Apple and Korean based tech giant Samsung will butt heads yet again in the biggest single battle of the ongoing patent dispute to date. Apple, who repeatedly claim that Samsung have copied the sleek material designs of the iPhone and iPod, whilst Samsung counter claims a violation of it’s 3G technology patent. It’s difficult at this point to say who will emerge with the support of the courts, as the final decision rests with a jury comprised of a mere nine individuals. If Samsung lose, the costs could total $2.5bn.
Apple are suggesting that not just Samsung, but other manufacturers making devices for the Android OS (therefore including RIM, Acer, Asus, amongst others) are equally at fault, and all owe Apple some form of coompensation in return.
This hostility towards Samsung comes as no surprise, as ever since pioneering the smartphone and tablet market Apple have enjoyed a place of industry leadership. However the appearance of Samsung’s Galaxy series signaled to everyone a potential shift in that power. It makes sense then for Apple to nip the competition in the bud by targeting Samsung, the leader of all competition in effect, as a means of sending a strong message to other manufacturers.
Apple lawyers claim that they’re sitting on evidence released ahead of the trial, which shows that Apple plans to use Samsung’s own design materials and plans to seal their fate:
“Samsung’s documents show the similarity of Samsung’s products is no accident or, as Samsung would have it, a ‘natural evolution’,” Remarked one of Apple’s Legal Representatives, who went on:
“Rather, it results from Samsung’s deliberate plan to free-ride on the iPhone’s and iPad’s extraordinary success by copying their iconic designs and intuitive user interface. Apple will rely on Samsung’s own documents, which tell an unambiguous story.”
Regardless of who you favour, the question must be asked how much it really matters, as in a nutshell, we know the score:
If it looks like an iPhone but it isn’t, chances are it won’t be as good.
As consumers that’s all it boils down to.