Research based on Callcredit Information Group’s transactional insurance data from over 12.9million owners of Apple iPhones, Blackberries, HTCs and other shows that 45 to 50 year olds own more smartphones and iPads than ‘any other age group’ in the UK.
The study shows that the age group of 45 to 50 represent just over 18% of the groups of smartphones owners and over 16% of the age groups for iPad ownership, although in this case the age group 18 to 24 is only narrowly 0.05% behind.
The age group 25-30 are surprisingly 4th in percentage ownership of iPads, having the best combination of technological ‘saviness’ and income to afford gadgets we’d expect them to place higher.
Chris McDonald Managing Director of Data Solutions at Callcredit Information Group, said:
Sales of mobile internet devices have soared in popularity in the last few years and recent news reports have shown queues of people camping overnight outside Apple’s stores to become the first to buy the new iPhone 5. Most of us would automatically assume that it would be young people who were embracing the world’s latest technology but our research proves that 45 to 50 year olds are clearly ahead of the game when it comes to smartphones and tablets.