How to Use the Latest Technologies to Stay in Contact with Your Customers

Do you keep in contact with your customers and potential customers as much as you should do? It’s essential to build and maintain these relationships and there are a wide range of technologies that make it much easier to do this. Below are some of the most effective technologies and tools that allow you to stay in contact with your customers.

Mobile Apps

The huge popularity of smart phones and other mobile devices means you can’t afford to ignore mobile apps when you want to contact people on a regular basis. A mobile app can be used to send people valuable content and inform them about the latest offers available. Additional features such as loyalty programs can also be introduced, which are an extremely powerful way to encourage customers to keep purchasing from you.

Each business is different and requires different functionality in their mobile apps. You should consult with a professional mobile app development company first, to see what is the most appropriate solution for your organisation. Once you know exactly what you want your mobile app to do, you can work with your mobile app provider to build an app that will benefit your company.

Business Blog

Every business should have their own website that includes all of the most important details about their organisation. However, simply publishing these details is no longer good enough. When it comes to your website, it’s also important to be able to interact with the people who visit it.

Adding a blog is the most effective way to encourage this interaction. If you regularly publish high quality content, it’s more likely that more people will keep returning to your blog and also share your content with other people who may be interested in what you can offer them.

Email Marketing

Millions of emails are sent and received every day, so it only makes sense to communicate with your audience in this way. Once you obtain the email addresses of customers and potential customers, you can send them relevant email using specialised software systems called autoresponders. An autoresponder stores the contact details of your email subscribers and allows you to send automated messages or one off emails to these subscribers.

Social Media

Social media has changed the way individuals communicate with each other and it has also changed the way businesses reach out to their local and international market. Initially, you have to build a following of people who want to hear from you.

When you have built up a large audience, you can easily keep them updated and publish content that is relevant to them. Over time, this will build the trust required when you are dealing with people online.

Staying in touch with your online audience is crucial. These are the people who may have already purchased from you in the past or may buy from you in the future. You need to continually remind people that you and your business exist and the technologies and tools mentioned above make it much easier to do this.

Written By: Mark Debenham

I do marketing and tech things. Despite my profile picture, I don't live my life in Instagram