iPad Consumer Usage Study – Over 1/4 never leave the house

A recent iPad consumer study by Cooper Murphy Webb shows that 27% of 1034 UK iPad users never take their iPad out of the house – however the study doesn’t say what % of iPads were WiFi only or 3G enabled which might explain the skew.

iPad Consumer Usage Study

43% use the device for more than 10 hours per week, it’s the second most popular device for entertainment (iPad 24% v Laptop at 33%) but the most popular device for ebook reading – 41%.

Source: iPad Consumer Usage Study

Written By: Rob Gordon

This post was written by Rob Gordon, an IT geek, gadget lover and blogger. Rob has been using the internets since 1994 when the only streaming video was that coffee pot in Cambridge (rip).... Follow Rob on Twitter - @robgordon - about.me/robgordonuk