Google Maps Could Have Remained In iOS6 For A Further Year

There have been many complaints at the state of Apple’s new mapping software in iOS6, the integrated Sat Nav is a nice feature, but the mapping data quality and some of the satellite imagery inconsistencies leave a lot to be desired.

Some assumed that perhaps the licensing deal between Google and Apple had come to an end but The Verge has confirmed that the deal still had over a year to run, and Google Maps could have remained integrated into iOS6 with the update held back until its data quality was improved in iOS7.

From The Verge article:

For its part, Apple apparently felt that the older Google Maps-powered Maps in iOS were falling behind Android — particularly since they didn’t have access to turn-by-turn navigation, which Google has shipped on Android phones for several years. The Wall Street Journal reported in June that Google also wanted more prominent branding and the ability to add features like Latitude, and executives at the search giant were unhappy with Apple’s renewal terms. But the existing deal between the two companies was still valid and didn’t have any additional requirements, according to our sources — Apple decided to simply end it and ship the new maps with turn-by-turn.

Apple isn’t resting though, and won’t be enjoying the major backlash against its much vaunted new “in house” software – it has reportedly put the maps team on lockdown to get the errors resolved as soon as possible.

The decision to drop Google Maps for iOS6 obviously came as a surprise to Google who otherwise would have had a standalone App ready to roll in the same way their YouTube App was. This was seemingly backed up yesterday by Eric Schmidt’s comments that Google had not yet even submitted a standalone Maps App to Apple for availability in iOS.

We haven’t done anything yet with Google Maps,” Schmidt told reporters in Tokyo today. Apple would “have to approve it. It’s their choice,” Schmidt said, declining to say if the Mountain View, California-based company submitted an application to Apple for sale through its App Store.

Written By: Rob Gordon

This post was written by Rob Gordon, an IT geek, gadget lover and blogger. Rob has been using the internets since 1994 when the only streaming video was that coffee pot in Cambridge (rip).... Follow Rob on Twitter - @robgordon - about.me/robgordonuk