Open Mobile Alliance to Bring Together Industry Leaders at Mobile World Congress 2014 to Demonstrate Unique Future Mobile Concepts

The Open Mobile Alliance (OMA) announced today that they will host their 2nd annual demonstration day at Mobile World Congress on Wednesday February 26 to show a variety of demonstrations and presentations in this four-hour spectacular from OMA companies such as ARM, Comverse, CSR, Friendly Technologies, Gemalto, Huawei, Mformation, Red Bend Software, Smith Micro, Telecom Italia and Vodafone, as well as from associations that collaborate with OMA such as GS1, IPSO Alliance and Open Geospatial Consortium.

Attendees can expect to get exclusive insight into how the OMA and other Standards Development Organizations (SDO’s) are enabling broader adoption and delivering open specifications for the Internet of Everything. Exciting hands-on demonstrations will include a life size automotive console, multiple Android devices and the widely speculated Google Glass platform.

Gary K. Jones, Chairman of the OMA Board said:

We are excited to be back at Mobile World Congress for the second year running to once again showcase how OMA Enablers are driving developments in the mobile industry across so many vertical sectors.

The Google Glass platform will be on show as part of the demonstration from Swiss research institute iCare in conjunction with GS1 and OMA to show the power of barcodes on product packaging to receive nutritional information and recipes, save coupons and share on social media websites. GS1 and OMA standards (OMA Mobile Code Enabler) are critical in enabling this vision of the connected consumer of the future whose shopping trip and product usage are augmented with trusted information and services.

Using the OMA Mobile Augmented Reality (MobAR) Enabler, Huawei will be showcasing their ‘Looklike’ demo, which extracts age, gender, and emotion information from an image of the user’s face. Based on this information, the demonstration makes targeted recommendations of products and services to the user.

Highlighting the applicability of OMA Enablers for automotive applications, Red Bend’s innovative and compelling demo will be presented on a life size automobile console. Red Bend will demonstrate how software management is used to manage head units, in-vehicle infotainment systems and engine control units. With software management the OEM benefits from production efficiencies and reduced recalls. The dealership saves time and money. The Mobile Network Operators (MNOs) can offer services based on existing OMA Device Management (OMA-DM) infrastructure and the consumer realizes an improved driving experience.

Written By: Tech on the Go Staff

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