Starting a brand online and making a business out of it has never been easier than it has in 2020. All you need is a website which thanks to CMS’s such as WordPress, has made it simple for those with no coding knowledge to setup a presence online. Then you need a brand that has some weight. You don’t even need a product or service! As long as your brand is recognised you can print on demand merch to sell to your fans and followers. But the good news doesn’t just stop there. Let’s break it down.
It Starts With An Idea
First and foremost a bit of brainstorming is required. Does your brand and logo carry enough weight to be able to sell to your fans? Will they buy a t-shirt with it on. Sometimes its worth either testing the water on social media and asking fans or its worth just jumping straight in and getting a few samples created.
It doesn’t have to be your logo however, it can be artwork that is unique to you, or it could be phrases. For example if you operate a joke site you could launch a range of merch that has some quick one-liners. The benefit of these is that the design is largely based on text so you don’t need any eye-catching designs.
Connecting Your Site
Now you have the idea you need to sell it! This means you need to display the products on your website. If we jump back to the first paragraph we spoke about WordPress and there are many ecommerce solutions that can be plugged into WordPress – the most popular being WooCommerce.
If you don’t have WordPress you can look at sites such as Shopify where you can setup a store to sell your merchandise.
The Price Is Right
Most print on demand services will factor in everything for you, so you don’t need to worry about postage costs and shipping materials. One thing you do need to remember is that you need to make a profit so you’ll need to take into account that the product and fulfilment will be taken from the price your customer pays.
If you are using Shopify or a similar service you will also need to calculate your monthly subscription cost.
Marketing and Orders
Now you have the idea, the product and a place for people to buy it. The next step is getting those people into the site. This is where you can take advantage of social media platforms, SEO and Google’s range of marketing services from PPC ads to Google My Business for local searches.
The key is to spread the word, get your product out there as much as you can so people visit.
The end goal is to get an order, and once that order comes in you don’t have to do anything.
The order is sent directly to the print on demand service wo will then print the order, process it, get it packaged ready for shipping and finally get it shipped for you.
What makes these services so appealing is that many businesses are one-man bands, they are upcoming, and most owners already have a full-time job. This means that they can find it difficult to print, pack and send orders so the drop shipping method just works for them.
Some of the biggest businesses today started small, it just starts with one idea.